I discovered Greek yogurt about a year ago not too long after its popularity in the U.S. market exploded. I had always been partial to yogurt as a pretty healthy breakfast or mid-afternoon snack, but truly this style of yogurt blows its more traditional cousin right out of the water.
There’s a good reason why Greek yogurt is all the craze right now: the Mediterranean originated process of straining the yogurt in order to remove the whey results in a yogurt that is thicker, richer and creamier in texture with a lot less sugar (roughly half the content) and significantly more protein (up to double the amount) for about the same number of calories.
It’s no wonder that Greek yogurt is selling like hotcakes with the most popular brand, Chobani, sitting pretty in the number one spot among all yogurts. Chobani’s fruit-on-the-bottom strawberry yogurt was the first variety I ever tried, and to this day it remains my favorite flavor from my favorite brand because the sourness of the yogurt is not overpowering like it is with some other brands and the fruit has more substance with actual chunks of strawberries instead of just a sugary sweet syrup.
The skyrocketing popularity of Greek yogurt has led to many companies jumping into the market which has been great for my wallet. Brands like Chobani, Oikos and Fage are frequently on sale at my local ShopRite — I can’t remember the last time I paid more than $1.25 for a 6 oz. cup of Chobani — and I can buy bulk pack of 12 cups of Chobani or Fage at Costco.
Rather than being a food fad that will pass in another year or two, I think Greek yogurt is just the evolution of the yogurt culture in this country. The affordability, availability and greater health benefits means it can be a key staple in a healthy diet, and the delicious taste makes it a good snack or dessert choice even for people who don’t need to count their calories or watch their sugar intake.